Our Story and Gallery
Kevin Reed
Jan. 1975
1st Skateboard Magazine
Our mother, Julie Reed, with her parents
Ca. 1940
Julie Reed 1944
North Dakota
This is how the Reed Brother's passion for skating and surfing came to be.
1950 Bill Callahan marries Julie Reed. They move to LA and open up Starlite Room, located at 11411 Moorpark St, North Hollywood, CA 91602.
Still there today.
Mr. Radical born 1959.
Had a passion for swimmingpools and water since born.
Santa Cruz 1965 Mott Street up from the castle on Castle Beach
Julie Reed with 1963 MG at Seabright Ave.
Santa Cruz, CA, 1966
MG later becomes Kevin's car.
The Reed Brothers
at Santa's Village
1967
The story began in 1933, when our mother, Julie Reed, was born.
Our story begins in Hacienda Heights, Los Angeles California, in 1959 when Kevin was born and 4 years later, in 1963, Lance was born.
From September -63 to December -65 the family
lived in Seaside.
In December 1965 the family moved to Mott Street in Santa Cruz.
The year was 1968 and Kevin met Bob Box and
Bob Cates who owned Schofield Surfshop on
Seabright Avenue in Santa Cruz. There was a surfboard
in the shop Kevin was eyeing. It had been broken,
but had been repaired. It was white with a yellow
band, 6 feet 8 inches long, 22 inches wide, single fin.
Kevin got an offer for a trade for the board;
his dog Angel or his microscope for the board. Decision was easy, they got the microscope
and Kevin got his first surfboard.
Lance and Kevin Reed
1963
Kevin with his dog
Angel
1968 - Kevin surfing Steamer Lane, Santa Cruz
In 1970 the brothers started building skateboard ramps.
Julie with the Reed Brothers in Los Angeles
1968
Kevin's 1st surf contest
1969
Kevin and Lance in backyard at Seabright Ave.
Lance at Santa Cruz Roller Palladium
1972
Lance Reed 1972
Roller Skating
Proficiency Award
Anybody's Skateboard Book released in 1976.
Kevin Reed photographer and consultant. Look for pages 129,156, 158 for Kevin Reed's invention and back cover picture.
Lance's Jaguar downhill / slalom board
Lance Reed 1977
Team O'Neill / Haut
at Soquel skatepark
Summer of 1971 Kevin made his first wood/fiberglass Kevin Reed 'Mr. Radical' skateboard.
Here you see original prototype being manufactured.
1972 Lance knee boarding in Santa Cruz Harbor
In 1973 Sarah, the wife of family friend Jack O'Neill, passes away. Timmy O'Neill comes and lives with the Reed Family. This begins the journey of the first Skate Team, The Reed Brothers as Team O'Neill in association with Ferrari.
O'Neill also sponsors Kevin surfing.
Santa Cruz skateboard contest at Aptos High 1975.
Kevin Reed
Team O'Neill
Lance Reed on ramp
In 1974 the City of Santa Cruz proposes to build the first skateboard park, Fredrick Street Skateboard Park.
Lance at Fredrick Street
Skateboard Park
Kevin at Buena Vista
1974
Four years prior to the drought of SoCal, Leland Moulton, Lance and Kevin Reed and a few others in 1974 are the original clean up crew of a pool at a home that burnt to the ground, that we nicknamed Buena Vista. Today it's known as 'The Fiesta Bowl', where every year an event is held by one of the original landowners in memory of what took place. For the spirits of Buena Vista love what the skateboarders have been bringing to
the pool for decades.
Lance at Buena Vista
1974
Kevin Reed on
Surfing Magazine cover
December 1975 - January 1976 issue
September 18-19, 1976, the second annual Hang Ten World Pro-Am Championships in Carlsbad, CA.
Hang Ten invites Lance Reed and pays for the trip for him to come down and do an exhibition in the
new skatepark.
Official poster from Hang Ten Pro-Am
The Reed Brothers take on the Anaheim Concrete Wave, 1976.
Picture of Lance taken by Kevin Reed.
We're attending the National Skateboard Expo as Team O'Neill at the Anaheim Convention Center.
1977 the launch of the 1st 'Mr. Radical'
Haut Lamaflex skateboard.
Lance Reed's 41 year old 'Mr. Radical' skateboard.
Original Independent trucks, G&S wheels and Z-rails. Real German bearings.
Whoo-hoo!
Lance and Kevin trying out new Motobuilt motorized skateboard.
'The Motoboard'
Still in my posession today
Lance at Campbell
Skatepark 1978
In October 1977 Ed Darosa opens Soquel skatepark introducing the new Haut Lamaflex in association with George Powell. The Reed Brothers are the original product testers of Bones 1st wheel design.
Picture of Lance Reed.
Lance Reed at Buena Vista Pool
The Fiesta Bowl
Team O'Neill
Kevin's hobby
Note! Picture behind,
Surfing Magazine
1974-75
Kevin going surfing
Kevin Reed
No-handed Air
Kevin Reed airbrushing signature surf board
ca. 1980
Kevin and Lance
Note, now Kevin's car, previously red, now blue 1963 MG
Haut Lamaflex skateboards 1st production run 1977.
Lance Reed gives good friend, Brett McNerney, one of the first Lamaflexs'
The second edition 'Mr. Radical' skateboard with flames
Kevin on the Coca Cola Tour 1978 in Cherry Hill, NJ
Skateboarder Magazine
Mr. Radical,
Team Haut-Lamaflex
with Bones wheels, starring in
the movie 'What a Life!'
Article from Skateboarder Magazine.
1979 The Winchester Shoot-Out
Kevin Reed, 'Mr. Radical' featured in centerfold of Skateboarder Magazine
Anybody's Rollerskating Book by Tom Cuthbertson.
Book released
in 1980.
It took 3 years to write this book,
pictures of Lance Reed in book from 1977 as
Team O'Neill
Kevin early 80's
sponsored by
Rip Curl, Quicksilver and Pearson Arrow
Kevin surfing through the 80's
The story continues
1979 - 81 Lance is riding for Team Haut -Lamaflex - Kanoa Surf ( Val Surf ) - Go Skate
Kevin surfing in Santa Cruz
April 4-5, 1981
NBC televised Wide World of Sports, Roller Skating World Games. Lance Reed 2nd Place Downhill. I hope one day to see the video!
Kevin surfing
Maverick's 1994
1985 Lance was invited to do an exhibition at the Chili Cook-Off in Harvey West Park
Lances certification for Personal Watercraft Safety Course
In the 90's Lances passion for jet skis got renewed. Here pictured with yellow Lab - Zeuz, and black Lab - Ariel.
